Concrete Creative
Design Studio
Concrete Creative is an independent, one-woman graphic design studio, run by Alana Naylor.
Based in Far North Queensland, I work remotely with clients around the world; Combining Concrete Direction with Creative Design, to help experienced professionals improve their business, through graphic design.
With over 10 years in the design industry, I’ve had experience creating just about everything; From business cards to billboards, promotional posters to product packaging, websites to wedding invites.
But what I love most, is helping business owners build better brands. For this reason, the Concrete Creative design studio specialises in 3 main design services; brand design, Squarespace websites, and social media template design.
design services
01. Brand Design
02. Squarespace Websites
03. Social Media Templates
01
Signature
Brand Design
INVESTMENT: AU$3,500
This service is for you if you are an established or experienced business owner, ready to invest in your brand. Maybe the time has come to upgrade your logo that you DIY-ed a decade ago. Or perhaps you need some creative direction to better align your brand with the high quality, professional service your business offers. Through the Concrete Creative Signature Brand Design process we’ll work together to create a distinctive brand that uniquely reflects your business.
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Research and strategy to review your brand position.
Development of distinctive brand assets including:
– Primary logo
– Secondary logo
– Brand Pattern / Icons
– Colour palette
– Brand fontsBrand Guidelines documentation provided to outline effective use of all assets.
Access to all assets provided through a private online portal
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Individuals who have been in business a while, and are looking to upgrade their existing brand.
New business owners who understand the value of a strong brand identity.
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Price: AU$3,500
Time: 4-6 Weeks
02
squarespace
Websites
INVESTMENT: AU$5,000
It’s not enough to just brand your business; you need somewhere to share it with the world! Develop a digital space to share your business, showcase your skills and expertise, and give your audience insight into the professional experience they can expect when working with your business.
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Concepting and design of website, line with established branding, provided as a prototype for initial review
Development of website on Squarespace platform including:
– Contact form
– Social media integration
– Analytics integration
– Blog or portfolio functionality
– SEO OptimisationSet up of domain name on Squarespace platform
1-hour in video training at project completion
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Businesses who have gone through the Branding process with Concrete Creative
Businesses who have a strong established brand (including brand guidelines)
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Price: AU$5,000
Time: 6-8 Weeks
03
social media playbook
Instagram Template Design
INVESTMENT: AU$1,500
Even if you’re equipped with the best branding, getting started on social media can feel overwhelming. If you’d like a hand preparing your new brand for social sharing, Concrete Creative provides that support. Using the business insights gained during the branding process, we work together to define your content pillars, outline your sharing strategy and design custom branded templates to ensure effective and consistent brand communication on social media.
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Development of your Social Media Playbook; A strategic guideline document to ensure your social media feed is effective and on brand
Defined content pillars and content sharing strategy
Design of Instagram templates in line with defined content pillars
Application examples for each template provided for your reference
Conversion of approved designs to Canva templates for future in-house editing
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Businesses who have gone through the Branding process with Concrete Creative
Businesses who have a strong established brand (including brand guidelines)
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Price: AU$1,500
Time: 3 Weeks
Recent Projects
Browse the Studio Notes to see more samples of branding and website projects.
project play
Digital Illustration
In addition to Concrete Creative’s professional design services, my work also has a more playful side.
Project Play is my creative playground, where I explore the world of illustration. My vector-based artwork use simple shapes, bold colours and core design principles, to create fun, nostalgic and playful visuals.
My artwork has been featured across Australia. I’m always looking for opportunities to help make the world a happier place through the undeniable power of illustration.
Need Something Else created?
I’m a sucker for creative projects. If you are in need of design support for your next big project, but it doesn’t quite fit into the services offered here, get in touch - let’s see if we can bring your idea to life.