introducing Alana Naylor
Hey, I’m Lanz, the creative lady behind this business.
From pilot to graphic designer, (with a brief stint as a kindergarten teacher), I've spent the past 7 years as the Creative Director of Concrete Creative, where I specialise in brand design, Squarespace websites, and social media template design for experienced business owners.
My design journey began in South Australia, in advertising. I then spent a decade living in Hong Kong, where I gained international design experience through a range of in-house and agency roles, before going out on my own, and launching Concrete Creative in 2017.
I’ve since had the pleasure of working with businesses big and small; from multinational corporates including HSBC and AXA Insurance, global luxury brands such as the Mandarin Oriental Hotel Group and Quintessentially, to local Australian businesses including SMF Architects and Hotel Renmark.
In 2020, burnt out from client work and in need of my own creative outlet, I started Project Play 🌈 to explore the world of illustration. My vector-based artwork use simple shapes, bold colours and core design principles, to create fun, nostalgic and playful visuals.
Now based in Cairns, Far North Queensland, I spend my days helping experienced professionals throughout Australia, Hong Kong and Europe, grow their businesses through brand design.
If you’d like to create something great together, I’d love to hear from you! Get in touch 👩🏼💻
Graphic Design Skills & EXPERTISE
BRAND DESIGN
Creative Direction & Brand Strategy
Logo Identity Design
Brand Guidelines
Business Cards
Email Signatures
Presentation Desks
PRINT DESIGN
Press Adverts
Annual Reports
Signage
Invitations
Flyers & Brochures
Booklets & Documents
DIGITAL DESIGN
Squarespace Websites
Email Newsletter Design
Social Media Strategy
Social Media Templates
Canva Templates
Content Creation