The Value Shift
Project Overview:
Who: She Creates
Where: Adelaide, Australia
What: Event Key Visual, Digital Illustration
She Creates, is an initiative of the Adelaide Advertising & Design Club (AADC) and works to inspire, connect and empower the women of Adelaide’s creative communications industry.
I was given the opportunity to create the key visual for their 2023 key event, “The Value Shift” - an opportunity to reflect and dissect what value looks like in 2023, for creative clients, customers and workplace cultures.
The artwork was designed to represent the concept of value, in an empowering and inclusive way. The key visual was then rolled out across a variety of medium for promotion, merchandising and event day collateral.
