The Making of Paw Trek

Case Study

May 16

THE Business IDEA

Cousins, Theo and Dominic, have always been proud and passionate dog owners. During the Covid-19 lockdown in Australia, they grew concerned about the welfare of the furry companions within their community, and how they may be impacted by the well-being of their owners. That’s when the Paw Trek community was born.

THE Design PROCESS

We began by researching existing dog walking businesses throughout Australia. We discovered none clearly communicated the energy and passion for dogs that Theo and Dominic so evidently shared. So we set out to develop a brand that epitomised the dynamic nature of both the founding duo and the dogs they were setting out to better service.

In a collaborative process, we refined the initial concepts down to the final logo design and rolled out the complete brand identity. you are located in Brisbane, and are in need of some support for your fur-pal, be sure to drop Paw Trek a line!