portfolio
RMW Coaching
Guiding women on their journey into motherhood, helping them discover, plan and navigate their unique path
THE Business
Life Coach
Hong Kong
THE CREATIVE DIRECTION
Professional yet Approachable
Impactful yet Reassuring
Transformative yet trustworthy
The Deliverables
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Research and strategy to review existing brand position and set objectives for the re-brand
Development of distinctive brand assets including:
• Primary logo
• Secondary emblem
• Brand pattern
• Icon set
• Colour palette
• TypographyBrand Guideline documentation provided to outline effective use of all assets.
Access to all assets provided through a private online portal
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Design and development of a splash page to act as a holding page while the full website was built in the background
Design of full scale website, in line with new brand look & feel
Development of approved website design on Squarespace platform including:
• Portfolio functionality to present online courses
• SEO optimisation