The Making of Talking Mental

THE Business IDEA

After suffering for years with his own battle with anxiety, Aaron Stadlin-Robbie decided to launch Talking Mental, a platform for sharing frank discussions on mental health, with specialists and fellow sufferers, to allow him to better understand his own anxiety, while also encouraging anyone who has been affected to start talking mental.

The brand needed to reflect Aaron’s positive and vibrant personality, while also being bold and powerful enough to clearly communicate the important messages.

THE Design PROCESS

As always, we started with moodboards - a collection of visuals, that helps us explore different potential directions.

Concept One

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Concept Two

From here, we worked collaboratively with Aaron and the Talking Mental team, working through rounds of feedback to tweak and finesse these initial concepts.

Until we finally ended up here….

What We Made

We helped Talking Mental create all the elements they needed for their initial launch party.

• Brand Identity

• Logo

• Business Card

• Web Design & Development

• Presentation Deck

• Launch Event Collateral

We are now working with the Talking Mental as they release the first season of the podcast. You can take a look at how their brand is evolving over on their website or find them on instagram