The Making of Just Challenge
THE Business IDEA
Just Challenge delivers life changing adventures, for all abilities, with impact and meaning. Operating in over 40 countries globally, Just Challenge creates unique and spectacular experiences that allow corporates and individuals to achieve adventurous ambitions whilst giving back to society.
THE Design PROCESS
We needed to create a strong and recognisable identity, that reflected the dynamic and impactful spirit of the brand. Bold typography and a vibrant colour palette, paired with powerful imagery allowed us to visually represent the Just Challenge in a manner that is as energetic and impactful as the adventures they provide.
What We Made
Concrete Creative supported Just Challenge in developing all the elements needed for their initial round of fund raising, then continued to provide retainer-based design for their on-going marketing collateral needs.
Brand Identity
Logo
Business Card
Web Design & Development
Presentation Deck
Launch Invitation
On-going Retainer Support