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Frey Frey
In August 2023, a beautiful baby girl called Freya was diagnosed with an extremely rare genetic condition, Tay Sach’s Disease. The Frey Frey brand was designed to help Freya’s parents raise money and awareness; to help other families, who, like them, are faced with the news, ‘There’s no cure’.
THE Organisation
Independent Fundraising Initiative for Tay Sachs
Hong Kong & Worldwide
THE CREATIVE DIRECTION
Joyful yet Professional
Modern yet Warm
Playful yet Polished
The Deliverables
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Research to create a distinctive identity that could effectively communicate the brand messaging, yet also uniquely represent Freya's personality.
Development of distinctive brand assets including:
• Primary logo
• Secondary logo
• Logo + icon combination sets
• Colour palette
• TypographyBrandboard to act as a simple brand guideline.
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With the Brand Identity established, we were then able to apply the branding to a range of applications and touch points including:
• Social Media Graphics
• Event Posters
• Visual Merchandise
• Wine Label -
Design and development of a splash page to act as a holding page while the full website was built in the background
Design of full scale website, in line with new brand look & feel
Development of approved website design on Squarespace platform, that could be easily updated by Freya's parents.
