Research and strategy to review existing brand position and set objectives for the re-brand

Development of distinctive brand assets including:
• Primary logo
• Secondary emblem
• Brand pattern
• Icon set
• Colour palette
• Typography

Brand Guideline documentation provided to outline effective use of all assets.

Access to all assets provided through a private online portal

After completing the website, Casa Freya founder, Sofia, realised she wanted to apply her beautiful new branding to all other customer touch points. We continued to work together to design a range of brand collateral including:

• Business Cards
• Email Signature
• Tissue Paper
• Stickers
• Thank You Cards

Development of social media framework, including content sharing strategy.

Development of a robust set of social media templates to align with the company’s content needs. All designs provided as Canva templates for in house content creation.

Social Media Playbook documentation provided to guide all team members on the social framework and use of templates.